El Cajon Boulevard Economic Development Tour to be Held on Friday, March 6

SAN DIEGO – The El Cajon Boulevard Business Improvement Association (Boulevard BIA), in partnership with the Urban Land Institute (ULI) San Diego-Tijuana, will present the “Blvd. 20/20 Opportunity Tour 3.0” on Friday, March 6. The economic development tour will showcase a diverse mix of current projects and available parcels along the mid-city corridor now served by a dedicated Bus Rapid Transit (BRT) lane from University Heights to North Park to City Heights.


Tour highlights will include:·

  • Insights from community leaders about available parcels and prime infill development sites

  • Discussion with transit policy-makers about major transportation hubs and a first-hand look at the increased functionality of the Boulevard Busway

  • Presentations by San Diego City Council President Georgette Gomez, MTS Chief of Staff Sharon Cooney, San Diego Public Library Director Misty Jones and Hoover High School Principal Jason Babineau.

  • A sneak-peak at major projects in the area, including the new Hoover and Wilson High Schools, innovative new high-tech library/skill development center in partnership with UCSD, and various private residential and mixed-use projects on El Cajon Boulevard

  • Stops at the Boulevard Transit Plaza (at Interstate 15), Fair@44 (an activated lot between Fairmont and 44thStreet) and the Little Saigon District in City Heights

  • A closing reception at Blvd. Court, a newly activated urban lot in University Heights


MTS will provide transportation for the Tour, taking advantage of a new dedicated bus-only lane known as the Boulevard Busway. The pilot project, which runs 2.7 miles along a key stretch of the Boulevard, was unveiled last spring as a key component of the Boulevard BIA’s “Blvd. 20/20 Plan.” Currently running from Park Boulevard to Fairmount Avenue, the ultimate goal is to extend the bus-only lane along El Cajon Boulevard all the way to San Diego State University.


The Boulevard BIA and ULI have worked in close partnership to develop a Technical Assistance Panel (TAP) report and continue to advocate together for enhanced mobility, housing and retail opportunities in the diverse mid-city neighborhoods along El Cajon Boulevard.


This is the third time that ULI and the Boulevard BIA have conducted joint economic development tours of the El Cajon Boulevard corridor. Since the first tour in November 2014, property sales have topped $467 million along the El Cajon Boulevard corridor, with over $163 million in 2019 alone.


The Economic Development Tour is open to the public, with discounts available for ULI members. Tickets are required and can be purchased here.


About the El Cajon Boulevard Business Improvement AssociationFormed in 1988, the El Cajon Boulevard Business Improvement Association is an economic development agency comprised of over 1,000 local small businesses committed to improving the physical and economic conditions along the El Cajon Boulevard corridor and its surrounding neighborhoods in Mid-City San Diego. The district encompasses 60 blocks along El Cajon Boulevard, from Park Boulevard to 54th Street, including the communities of University Heights, North Park, Normal Heights, Kensington, Talmadge and City Heights. More information is available at www.theboulevard.org.

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