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El Cajon Boulevard Business Improvement Association to Unveil “Blvd. 20/20 Plan” at Annual Meeting

January 22, 2019

SAN DIEGO – The El Cajon Boulevard Business Improvement Association will unveil its highly anticipated “Blvd. 20/20 Plan” during its annual meeting on Thursday, Jan. 24. The plan is the culmination of months of planning and community outreach to develop a new vision for the future of the iconic mid-city corridor, which runs through the diverse communities of University Heights, North Park, Normal Heights, Kensington, Talmadge and City Heights.

The public is invited to attend the presentation, which will be held from 5:30 p.m. to 7:30 p.m. at the Boulevard’s office at 3727 El Cajon Boulevard in City Heights.

 

The Blvd. 20/20 Plan lays out a new community vision for El Cajon Boulevard as a model for successful transit-oriented communities in San Diego. Some of the plan highlights include:

  • New dedicated BRT bus lane

  • Economic development tours to attract more transit-oriented development to the Boulevard

  • Slowed traffic (20-25 mph) through neighborhood “hubs” (including the West End, 30th Street and Little Saigon Hubs)

  • Additional crosswalks to improve pedestrian safety throughout the Boulevard, and enhanced artistic crossings in each hub

  • More tree canopies

  • Strategic marketing program to support each hub

 

Special guests will include California State Assemblymember Todd Gloria (78th District) and San Diego City Councilmember Chris Ward (District 3).

 

“El Cajon Boulevard has been an iconic San Diego thoroughfare for well over 100 years,” said Tootie Thomas, president of the El Cajon Boulevard BIA. “This is where Hollywood stars would vacation and where President Kennedy’s motorcade cruised on his visit to San Diego in 1963. Now, a renaissance is underway along the corridor, with so many exciting projects and initiatives in the works that will make this an even better place to live, work and invest in the years ahead. We look forward to this next chapter in the Boulevard’s story and to sharing our vision with the greater San Diego community.”

 

About the El Cajon Boulevard Business Improvement Association

 

Formed in 1988, the El Cajon Boulevard Business Improvement Association is an economic development agency comprised of over 1,000 local small businesses committed to improving the physical and economic conditions along the El Cajon Boulevard corridor and its surrounding neighborhoods in Mid-City San Diego. The district encompasses 60 blocks along El Cajon Boulevard, from Park Boulevard to 54th Street, including the communities of University Heights, North Park, Normal Heights, Kensington, Talmadge and City Heights. More information is available at www.theboulevard.org.

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