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Transformation of Iconic Modernist Building in Heart of La Jolla into Exclusive “Muse La Jolla” Seas


LA JOLLA, CALIF. – Hammer Ventures announced today that construction is now complete on Muse La Jolla, an exclusive new luxury residential community located on Prospect Street in the heart of La Jolla, Calif. The final phase of the highly-anticipated project involved the completion of the four premier penthouse units, including one priced at $10.12 million.

There has been an overwhelming response to this unique waterfront property, which combines a prestigious architectural pedigree, exceptional modernist design and one of the most iconic street addresses on the West Coast (at the corner of Prospect and Girard, just steps from the Pacific Ocean). The property features some of the highest finish levels ever found in a condominium development in San Diego or even elsewhere in California.

Current prices at Muse La Jolla start from the mid-$1 million range for a one-bedroom home to over $10 million for a penthouse residence. The property is currently 30 percent sold.

The striking four-story, concrete building was originally conceptualized and designed in the 1960s by famed architects Ladd & Kelsey, who are credited with dozens of notable modernist projects throughout Southern California, including what is now the Norton Simon Museum in Pasadena and the California Institute for the Arts in Valencia. This property in La Jolla is their only project in San Diego County.

Hammer Ventures, a real estate developer specializing in creative adaptation and re-imagining of prime urban properties, recognized this iconic building perched on La Jolla’s famous coastline as a rare and special investment opportunity. Following two years of extensive renovation and restoration work, the property has been transformed into 16 ultra-luxurious residences featuring one-, two- and three-bedroom floor plans that take full advantage of the site’s breathtaking views of the Pacific Ocean and La Jolla Village. The four penthouse units include private rooftop terraces with direct access. The first-floor units include private ocean-view patios with 1,000 square feet of additional living space.

“Muse La Jolla offers buyers a rare opportunity to live in the very epicenter of one of the West Coast’s most prestigious and sought-after coastal communities, steps from world-class dining, shopping, surfing and more,” said Jon Hammer, president of Hammer Ventures. “The property was already a timeless architectural masterpiece. Now, it’s also an elegant showcase of luxurious interior design and a piece of California modernist history that people can call home.”

The restoration and renovation of the property preserves the integrity of the architects’ original modernist vision, while elevating the property to meet the expectations of modern luxury home-buyers and collectors from around the globe.

To attract these highly discerning buyers, impeccable attention to detail has been given to curating elegant, top-of-the-line designer finishes throughout each home, including modern white acrylic kitchen cabinetry that was custom-built by celebrated Italian design studio Pininfarina, full-height kitchen walls of Bookmatched Taj Mahal granite and other exotic stone, sleek Alpine white quartz slab countertops and islands, elegant European-styled Miele appliances and built-in coffee systems, temperature-controlled walk-in wine rooms, two-person master bath steam showers with Copenhagen granite architectural details, and designer fixtures by Gessi.

An extensive amenities package has also been developed for Muse La Jolla buyers, including membership to the La Jolla Athletic Club and exclusive membership to the historic La Valencia boutique hotel, located next door. Muse La Jolla homeowners will be able to enjoy the hotel’s ocean-front pool and spa, weight room and more, plus special discounts on guest rooms and meeting/event rental space. La Valencia has also developed a special curated room service menu exclusively for Muse La Jolla residents, rounding out an amenities package designed to deliver the ultimate Southern California resort lifestyle.

The homes feature soaring 10- to 12-foot ceilings, wide-open and airy floor plans with large gallery walls, and expansive stacking slider window walls for up to 80 feet of panoramic views of the ocean, Mount Soledad and the charming Village of La Jolla.

Muse La Jolla also includes exclusive 24-hour concierge and valet service for the convenience of its residents, as well as three parking spaces per residence within a controlled-access parking structure.

To schedule a private tour of the property, contact sales@muselajolla.com or (855) 703-MUSE (6873). Walk-ins are typically available, but appointments are recommended.

The developer for Muse La Jolla is Hammer Ventures, a group of real estate ventures primarily dedicated to the acquisition and development of multifamily, office and mixed-use properties in Southern California. Privately held and based in San Diego, the firm is recognized as an entrepreneurial leader in the development of Class A assets in prime urban locations. Since the firm’s inception in 2000, it has developed a portfolio valued in excess of $1.75 billion.

The Muse La Jolla redesign and renovation project team also included AVRP Skyport Studios, an architecture firm widely known for its decades of design excellence, creativity and planning of some of the most prominent, visionary, and vibrant projects in Southern California, and Matrix Design, a full-service architecture and interior design firm specializing in high-end custom residential and commercial projects for clients worldwide.

Photos, videos, floor plans and additional details about the property can be found at http://muselajolla.com.

More information about Hammer Ventures, including a portfolio of notable development projects, can be found at www.hammerventures.com or by calling (619) 382-2600.


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