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El Cajon Boulevard B.I.A. Announces 10 Days of Festivities at Fair@44

SAN DIEGO – The El Cajon Boulevard Business Improvement Association announced today that the Fair@44, a popular neighborhood gathering space located along The Boulevard in City Heights, will host a series of community activation events, including Fiesta de Almas, a 10-day celebration of Día de los Muertos, starting on Oct. 24, as well as a Cumbia Party during CicloSDias on Oct. 27.

The upcoming events at Fair@44 are designed to celebrate the rich diversity of the City Heights neighborhood, as well as encourage people to get out of their cars and homes, meet their neighbors and enjoy a shared community experience.

Fiesta de Almas (Oct. 22-Nov. 2):

Hosted by the El Cajon Boulevard Business Association, in partnership with El Borrego Restaurant, Dojo Café and Latinas y Latina, the celebration includes a variety of activities to engage all members of the community, including:

  • Oct. 22 and 23 – Altar decorating by local residents and businesses.

  • Oct. 24 – Unveiling of altars and champurrado, a Mexican chocolate drink to celebrate the sweetness of life and death. (6:30 p.m.) Altars will be available for public viewing through Nov. 2.

  • Oct. 26 – Sugar skull making workshop at El Borrego Restaurant (5 p.m.) (4280 El Cajon Blvd.)

  • Nov. 2 – Camino de Almas (5 p.m.) The community is invited to join in the procession led by Day of the Dead Mariachis from El Borrego to Fair@44, where the family-friendly celebration will include face painting, music, food and drinks and a free viewing of the Disney Pixar movie Coco.

CicloSDias Cumbia Party (Oct. 27)

Fair@44 will serve as an entry point and terminus for CicloSDias, San Diego’s only free open-street, car-free mobility event, which will be taking place along Adams Avenue and through City Heights. The party, which will run from 10 a.m. to 5 p.m., will include a free concert with popular Los Angeles-based cumbia band, El Conjunto Nuevo Ola, beginning at 1 p.m. The event will also include a cumbia Zumba session led by the Copley-Price Family YMCA, food and drinks from Dojo Café and other City Heights vendors, a cash bar by La Avenida, bike maintenance by Bikes del Pueblo, and a D.J. after-party starting at 3 p.m. The event is a collaboration of the El Cajon Boulevard Business Improvement Association with CicloSDias and the City Heights Community Development Corp.

The Fair@44 is located on El Cajon Boulevard between Fairmount Avenue and 44th Street in the heart of City Heights. Since October 2016, the formerly vacant lot has served as a vibrant gathering space for community events as well as a business incubator for local micro-entrepreneurs.

About the El Cajon Boulevard Business Improvement Association

Formed in 1988, the El Cajon Boulevard Business Improvement Association is an economic development agency comprised of over 1,000 local small businesses committed to improving the physical and economic conditions along the El Cajon Boulevard corridor and its surrounding neighborhoods in Mid-City San Diego. The district encompasses 60 blocks along El Cajon Boulevard, from Park Boulevard to 54th Street, including the communities of University Heights, North Park, Normal Heights, Kensington, Talmadge and City Heights. More information is available at

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